Electronic Resource

Pengaruh Kualitas Pelayanan, Lokasi, dan Harga Terhadap Keputusan Pembelian dalam Menggunakan Jasa Makeup Vividwiwedding Malang

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This study intends to analyze the influence of service quality, location and price on
purchasing decisions. This study uses a quantitative approach, the type of research
used is explanatory research, the data source used is primary data by distributing
questionnaires. The population used in this study were Vividwiwedding consumers
in Malang Raya, the number of samples was 108 respondents using purposive
sampling techniques. The analysis used multiple linear regression, classical
assumption tests, and hypothesis tests. The results of the study showed that service
quality, location and price simultaneously had a positive and significant effect on
purchasing decisions. Partially, service quality has a positive and significant effect
on purchasing decisions, location does not have a positive and significant effect on purchasing decisions, and the price variable has a positive and significant effect on purchasing decisions.

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Ketersediaan

SB00304S

KKI 658 FAD p/s

Perpustakaan Unikama

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

KKI 658 FAD p/s

Penerbit

Malang : Manajemen - Unikama., 2024

Deskripsi Fisik

xvii, 110hlm 26cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658

Tipe Isi

text

Tipe Media

PDF

Tipe Pembawa

online resource

Edisi

1

Subjek

Manajemen
Harga
Lokasi
Keputusan Pembelian
Skripsi
Kualitas Pelayanan

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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