Image of Pengaruh Strategi Pemasaran (Marketing Mix) Terhadap Kepuasan Pelanggan dan Implikasinya Pada Tingkat Penjualan (Studi Pada CV. Maxima Global Malang)

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Pengaruh Strategi Pemasaran (Marketing Mix) Terhadap Kepuasan Pelanggan dan Implikasinya Pada Tingkat Penjualan (Studi Pada CV. Maxima Global Malang)

The more rapid sales in Indonesia, causing increasingly fierce competition.
Meanwhile, on the other hand, the number of consumer requests is still limited. So
the marketing function occupies a proportion that increasingly determines the
company's business, of course without overriding other business functions. The
marketing strategy by reviewing the marketing mix can be applied to every
company, including companies engaged in the sale of goods. Marketing mix or
marketing mix is a combination of four variables, namely product, price structure,
promotional activities, and distribution system. This study aims to determine the
Effect of Marketing Mix on Customer Satisfaction. This research was conducted
at CV.Maxima Global Malang. The number of samples determined was 105
respondents. Measurements in the questionnaire used a Likert scale.. The results
of hypothesis testing indicate that there is a direct significant positive effect
between the Product on Customer Satisfaction at CV. Maxima Global Malang.
there is a direct significant positive effect between price on customer satisfaction
in CV. Maxima Global Malang. there is a direct significant positive effect between
distribution on customer satisfaction in CV. Maxima Global Malang. there is a
direct significant positive effect between Promotion on Customer Satisfaction in
CV. Maxima Global Malang. From the results of the Multiple Regression Analysis
it shows a direct positive and significant influence of customer decisions on sales
levels. The results of this study are expected to be taken into consideration for
companies or company management to pay attention to matters specifically
related to their marketing mix policies.

Ketersediaan
SB00855SKKI 638 OFI p/sTersedia
Informasi Detail
Judul Seri
-
No. Panggil
KKI 638 OFI p/s
Penerbit
Malang : Prodi manajemen unikama.,
Deskripsi Fisik
xii, 82 hlm 26 cm
Bahasa
English
ISBN/ISSN
-
Klasifikasi
638
Tipe Isi
text
Tipe Media
PDF
Tipe Pembawa
online resource
Edisi
1
Subjek
Skripsi
Price
Customer Satisfaction
Promotion
Product
Distribution
Prodi Manajemen
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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