Image of Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Laptop Merek Acer Pada Mahasiswa Universitas PGRI Kanjuruhan Malang

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Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Laptop Merek Acer Pada Mahasiswa Universitas PGRI Kanjuruhan Malang

rs that influence purchasing decisions are product quality, price and brand
image. The purpose of this study is to determine the influence of product quality,
price and brand image on the purchase decision of Acer brand laptops on
students of PGRI Kanjuruhan Malang University simultaneously and partially.
This study used quantitative methods. Determination of samples using purposive
sampling techniques so that research samples were obtained as many as 105
students at PGRI Kanjuruhan University Malang. The data collection technique
used by researchers is questionnaires. The data analysis method used is multiple
linear regression using the SPSS 26 program. The results of the study proved that
simultaneously / together product quality, price and brand image had a
significant effect on the purchase decision of Acer brand laptops in PGRI
Kanjuruhan Malang University students. The results of the study partially prove
that product quality has a significant effect on the purchase decision of acer
brand laptops, price has a significant effect on the purchase decision of acer
brand laptops and brand image has a significant effect on the purchase decision
of acer brand laptops with These results prove that good product quality, price
according to quality and good brand image support the improvement of Acer
brand laptop purchase decisions

Ketersediaan
SB00835SKKI 658 EKU p/sTersedia
Informasi Detail
Judul Seri
-
No. Panggil
KKI 658 EKU p/s
Penerbit
Malang : Prodi manajemen unikama.,
Deskripsi Fisik
xv, 120 hlm 26 cm
Bahasa
English
ISBN/ISSN
-
Klasifikasi
658
Tipe Isi
text
Tipe Media
PDF
Tipe Pembawa
online resource
Edisi
1
Subjek
Brand Image
Price
Product Quality
Purchase Decision
Laptop
Student
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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