Electronic Resource

Marketing Efficiency Of Beef Cattle On Folk Farming In East Katol Village, Kokop District, Bangkalan Regency

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The aim of this research is to determine the marketing efficiency of beef
cattle on community farms in East Katol village, Kokop sub-district, Bangkalan
regency. The material used in this research was Madura and Madrasin beef cattle.
The number of samples taken in this research was 12 breeders, 2 farmers and 3
final consumers. The method used is survey. The data used in this research is
secondary data and primary data with data collection referring to direct interviews
as well as observations and literature studies. The variables observed include
distribution channels, marketing margin, farmer share, and marketing efficiency.
The data analysis used in this research consists of descriptive methods. Research
results related to Marketing Efficiency show that a. there are two marketing
channels, namely direct marketing from breeders to final consumers, and indirect
marketing channels, namely breeders, farmers and finally to consumers, b.
marketing margin in marketing channel I is Rp. 7,280,000,- (Madurese cattle) and
IDR 8,695,000,- (Madrasin cattle) and Marketing channel II margin is IDR
3,480,000,- c. farmer share in marketing channel I from farmer to consumer is
61.05% (Madurese cattle) and 67.29% (Madrasin cattle) and farmer share in
marketing channel II is 72.72% d, marketing channel I efficiency is 0% and
efficiency marketing channel II Blantik from breeders 2.78%, and final consumers
from Blantik 1.17%. The conclusion from this research is that Marketing Channel
I is efficient and Marketing Channel II is not yet efficient.

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Ketersediaan

SB00827S

KKI 636 MAN p/s

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

KKI 636 MAN p/s

Penerbit

Malang : Prodi Peternakan - Unikama., 2021

Deskripsi Fisik

xi, 28 hlm 26 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

636

Tipe Isi

text

Tipe Media

PDF

Tipe Pembawa

online resource

Edisi

1

Subjek

Marketing channels
Marketing margins
Marketing efficiency

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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