Electronic Resource

Code Switching Used by Raymond Chin Video on YouTube

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This qualitative research study aims to explore the phenomenon of code
switching through an in-depth analysis of Raymond Chin's uttarances.Code
switching occurs in direct and indirect conversations such as on Instagram,
Facebook, YouTube, and other social networks (Astani et al., 2020).The content
of YouTube videos usually discusses the latest trends and daily conversations of
artists. In the conversation, it is often found that people use two languages or are
bilingual or even multilingual. Raymond Chin is a content creator who is an
expert in investment and digital marketing.
Most of his video content on YouTube swift from Indonesian to English.
This research focuses on finding utterances that contain code switching with
limitation financial education and social development content. In data collection
researcher conducted content video analysis of existing the uttarances of type and
the reason Raymond Chin used code switching. This involves transcription,
pattern mapping of language. The research design used is descriptive qualitative
in the form of a case study. Data analysis technique is used descriptive narrative
with corpuses.
Then this research analyzed used by Hoffman (1991) and Holmes (2001)
theory to answer the problem investigation of this study are presented in three
types of code switching, the first is intra-sentential code- switching (82%), second
is inter-sentential code-switching (14%), and last is tag-switching(4%).
Moreover, 7 (seven) reason used code switching are found in this study
and the most frequent one is the talk about a particular topic (79%). This study
also showed that Raymond Chin as a multilingual person is the one who is more
prominent in switching the codes from Indonesian into English. Drawing
specifically on code-switching in financial education content, Raymond Chin
displays a unique linguistic approach to conveying complex financial concepts.
This aspect may lead to further research on the impact of code-switching on
comprehension and engagement in educational materials related to finance or
other specialized fields.

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Ketersediaan

SB00780S

KKI 820 SAR c/s

Perpustakaan Unikama

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

KKI 820 SAR c/s

Penerbit

Malang : Prodi Sastra Inggris Unikama., 2023

Deskripsi Fisik

xi, 63 hlm 26 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

820

Tipe Isi

text

Tipe Media

PDF

Tipe Pembawa

online resource

Edisi

1

Subjek

Youtube
Skripsi
Code Switching
Sastra Inggris

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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