Electronic Resource

The Personnel Marketing Perceptions On The Implementation Of Virtual Training At Transsion Company

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As an international organization, Transsion company needs employees to
have a good command of the English language in order to communicate,
especially marketing staff, who must communicate and introduce their goods to
consumers. During the pandemic of Covid-19, English preparation, which is
normally performed face to face, is conducted virtually. However, since it is a
modern concept, its efficacy and perception among employees have been
challenged. This study aimed to identify the employee’s perception, advantage,
and challenge on the implementation of English virtual training at Transsion
Company.
The study employed descriptive qualitative design. The participants
involved in this study were 15 new marketing personnel who currently did
English virtual training at Transsion Company. Two instruments were used in this
study which included: questionnaire and interview. The process of data analysis
included data condensation, data display, and conclusion drawing and verification.
The data gathered were then verified by an expert validator.
The result of this study indicated that the majority of personnel marketing
have negative perception toward the implementation of English virtual training.
They believed that English virtual training was not effective. Furthermore,
although there was an advantage of English virtual training, learning English faceto-face remained an option. There were non-ideal conditions encountered by
personnel, such as lack of motivation to learn, inappropriate learning conditions,
time management, learning media, lack of interaction, unclear implementation
guidelines, unstable internet connections, and difficulty understanding the
material. The findings of this study suggested that Transsion Company needs to
evaluate the implementation of English virtual training as recommended on the
findings.

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Ketersediaan

21345407/SB/2023

KKI 420 MUT t/s

Perpustakaan Unikama

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

KKI 420 MUT t/s

Penerbit

Malang : English Education Department-Unikama., 2022

Deskripsi Fisik

xii, 60hlm 26cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

420

Tipe Isi

text

Tipe Media

PDF

Tipe Pembawa

-

Edisi

1

Subjek

Skripsi
Personal Marketing
Perseption
English Virtual Training

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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