Electronic Resource

Figurative Language Found In Celine Dion’s Album

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Language is one of the results of human culture that valued very high. Culture and language are closely interrelated and cant not be separated. Culture evolves with the language, and vice versa. Society cant not relate to each other without language. The role of language as a tool of social interaction is very large. The main function of language is a means of communication and also through human language can express what the mind and feelings. The use of language in the field of trade used to convey information from producers to consumers, one of them through the vehicle ads. Advertising is a persuasive communication that can change the behavior of the audience. An ad created to be able to lead or mindset and actions expected by the advertiser. The allure ads to remind audiences built on certain images. The purpose of advertising is to inform new product, draw the reader's attention, influence and persuade consumers to use and buy the products offered. One of the products are often advertised on television is a shampoo product. Be advertised shampoo products in television production is the result of several companies, and of course, every company wants its products are the most widely held by viewers and consumers.
The purpose of this study is to describe the general style and message are highlighted on shampoo ads on television. This study is a qualitative research, with qualitative descriptive approach. Sources of data used in this study is the data in the form of documentary footage on television advertising. This type of advertising is selected shampoo ads on television. The ads aired by the national television broadcasting station. Data collection techniques in this study relied needs analysis. Collection techniques
performed, namely the documentation. Methods of data analysis that will be used is descriptive qualitative method of data analysis. Based on the results of research and discussion, it is concluded: 1) style language contained in the shampoo ads on television that stylistic hyperbole, personification of style, style redundancy, allegory style, style style parallelism and metaphor; 2) The message highlighted in shampoo ads on television are the benefits of the product, product quality, product warranty.

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Ketersediaan

2118693/SB/2015

KKI 420 WUN f/s

Perpustakaan Unikama

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

KKI 420 WUN f/s

Penerbit

Malang : Pendidikan Bahasa Inggris., 2014

Deskripsi Fisik

xi, 77

Bahasa

English

ISBN/ISSN

-

Klasifikasi

420

Tipe Isi

text

Tipe Media

PDF

Tipe Pembawa

-

Edisi

1

Subjek

Figurative Language
Skripsi
Celine Dion’s Album

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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